- Pick somebody whose writing or speaking you find personally insightful or inspirational.
- Imagine that this person's latest book or TED talk contains nothing of what you originally found inspirational about this person, but does have a lot of fart jokes.
- You might find that you can like and respect them for whatever the original thing was and for their fart jokes.
- You might be disappointed. Perhaps this is because you don’t like fart jokes in general. Or perhaps because you can get fart jokes of that calibre in a whole bunch of other places and might not have so many other places to get what you originally looked up to this person for.
- You might like their fart jokes better than their original material.
This exercise is intended to model how I feel about J.J. Abrams’ two Star Trek films. If you don’t get why some folks (like me) are really disappointed and annoyed by them, I hope it provides insight.
 Of course, it could be that you admired the original writer or speaker because of their fart jokes in the first place. In this case, choose a different writer or speaker—whom you admire for a different reason—and try the exercise again.